Twitter Tip #1
Invest some forethought into your Twitter username (15 characters or less); short, memorable, relevant, personable, and easy to spell are good guidelines. You will also be able to associate a 20 character (max) REAL NAME with your username. If you are a local business or if you use an 800# free recorded message service, it may be possible to incorporate that phone number in the real name. You could also categorize what you do as part of your real name. This is a very visible part of the Twitter system, chose wisely.
EXAMPLE, I could use the following:
Username = dhollings
Real name = Dan H (800) 633-9638
-or-
Real name = Dan (Mr. Universe)
-or-
Real name = Dan (Web Strategy)
-or-
Real name = Dan (Marketing Help)
-or-
Real name = DanHollings.com
TWENIUS INSIGHT: in mind that your USERNAME steals away character spaces when others want to reTweet you, thus a 10 character or less username is better, even though you are allowed a 15 characters max.
TWENIUS INSIGHT: Keep in mind that your REAL NAME is used in search results, thus it has SEO value (need you think “keywords”):
(download)TWENIUS INSIGHT: ✔ Twitter “Characters” can be added to your REAL NAME for eye-catching effects. Very effective in some cases, a bit silly or over the top in others.
(download)Imagine if you did a lot of local Twittering (Twitter does allow you to target geographical areas) and your real name was: Joe (Great Plumber) - no, not "Joe THE Plumber." That would stick in the often underused "Tweet-lobe" within the brain of many people as they saw your name in the Twitter timeline daily. One day, someone's hot water heater starts leaking and guess who they are looking for?
TWENIUS INSIGHT: Secure a common username across multiple social networks (even if you can't set them all up right away). Use this Username tool to help you achieve this.



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